Talent Sport Hang Tag System

These hang tags and garment decals for Talent Sport Inc. help identify three different features, and four different temperature ratings. We developed an easy-to-select visual approach to this system. The audience was very wide; men, women, hunters, athletes, cyclists and more.

The key to this system is visual organization. With a distinct hierarchy of elements and colors, shoppers can quickly learn what the garments purpose and features are.

• We use color association to help identify with temperature.
• We use icons to help identify the features. The icons help make a sub-system of modular graphics that can also easily be identified.