Red Bull Fight with Flight BMX Flatland Contest
Red Bull is known for their support in all things extreme. What makes them successful is the consistent support of unique sub-cultures. They create brand advocates where no other company dares to go. Red Bull hosts “Fight with Flight,” a BMX Flatland contest. When developing a brand or marketing strategy, look for unique opportunities. The more refined target audience and approach, the better success you will have.
Never heard of this sport? It all but died out in the mid 90′s but has been kept underground by the best of the best. Check it out…
Want to effectively develop brand advocates for your company? Go where you never thought you should. – Jeff
Social Network Signal Strength
We do a lot of corporate projects based in Social Media, whether it’s teaching clients new techniques, developing a strategy for a company, or just simply installing a web tool for clients to use. Usually along with the request, you can detect a slight panic, and the mindset of ”I need to build a large social network.”
A friend of mind just added 1,500 Facebook fans to the in a the last 30 days by hosting a promotion. Maybe we should do something similar. — real quote from client
Truth be told, this number is meaningless.
Remember the old web site counter you used to see at the bottom of every home page? Your hit count could have been in the millions, but everybody knows this did not translate to the number of customers you acquired. People that jump on a promotion may not be around long for the rest of the story.
Companies should ask the following questions:
- Are we building a network of important resources and contacts that can benefit from this connection?
- Can we effectively listen to our network and respond in a reasonable time? Listening is the most overlooked part of corporate Social Networking.
- Are we providing good information that our network can say is valuable?
Remember, people can dump you as easily as they followed you. Value matters. — Jeff
Heinz Dip & Squeeze.
In a packaging breakthrough that could influence an entire industry, Heinz has introduced a revamped ketchup packet – the Heinz Dip & Squeeze. The new design allows consumers to use it in two ways: either tear off the tip and squeeze like a traditional packet, or peel back the entire lid to dip. It also holds a whopping three times as much ketchup as the old packet, meaning less post consumer waste.
The new Dip & Squeeze is the first packet makeover in 42 years for the food service industry. The new packaging will be released in March and will be available at in quick service restaurants by the end of the year. — Kelly
Monopoly Boards Go Circular.
For it’s 75th anniversary Monopoly is going circular. At least their boards are. They’re also making the switch over to credit cards from of the colored currency so many of us grew up playing with (and inevitably losing).
I get what they’re trying to do. Updating the game to match the times and all. But I have to ask myself, is it really a good idea to promote credit in the face of the financial crisis we’re in the midst of? I also can’t quite shake the feeling that it’s going to turn out out to be another New Coke situation. And we all remember how that one ended, right?
Luckily, Monopoly is being and bit smarter and continuing to offer both game designs once the round board rolls out this fall. True purists of the game can continue to whittle away the hours with their traditional boards and paper, while a younger generation can latch onto the latest and greatest. Sound like everyone may be a winner in the end. — Kelly
