Design

Edmond Faith Bible Identity + Web

August 1, 2011 in Branding, Design, Our Blog Leave a reply

Scott Overbey of Edmond Faith Bible Church came to us in need of an identity update for his well-established church in Edmond, OK. Our task was to bring them into the 21st century while retaining the reputation they had already earned for themselves as a strong, welcoming organization. Hester Designs updated their logo, added a fresh color palette, and carried the cohesive look onto their website for a full identity package. We also created a series of three rotating Sunday bulletin designs, a newsletter template, and informative brochures and surveys for new members.

 

Display System Design for MD Building Products

July 22, 2011 in Design, Our Blog Leave a reply

When you walk into your favorite retail store, you probably never think about who designed the label on the product. Or in this case with MD Building products, sometimes dozens of products. You would be surprised how much thought and consideration goes into a packaging system. Colors and aesthetics are one thing. Consistency is the biggest battle. Then there is always the foreign language translation, fine print and UPC code that nudge their way onto the canvas. Having a good plan going in, that covers the entire line of products is where we like to start. Hopefully once it is all said and done, it looks great in the store too.

 

Deluxe Craft Weekend

July 14, 2011 in Design, Our Blog Leave a reply

Deluxe Craft Weekend was organized by Deluxe Indie Craft Bazaar – a weekend full of crafters taking classes, learning from one another, and networking to take their businesses to the next level. At Hester Design’s we’re big supporters of anything local, and were happy to take on the project of designing an eye-catching logo for the three-day event. Designer Kelly Beall created the logo, influenced by Saul Bass and Deluxe’s commitment to goods made in the United States.

More than Meets the Eye

July 11, 2011 in Design, Our Blog Leave a reply

At Hester Designs we always love when a project allows us to do things out of the ordinary and with this year’s Cimarron Trailers Annual Picnic t-shirt we had just the opportunity. The theme for the 2011 picnic was “Trailers in Disguise” and they really wanted us to take one of their top of the line horse trailers and turn it into a Transformer. The key to making this project a success was being able to capture the characteristics of the original trailer from Cimarron and make it recognizable as one of their products. After a ton of sketching and lots of paper we were able to design something that was a throwback to the original animated series of the ’80s but still retained the trailer’s key features resulting in Cimarron Trailers’ very own trailer in disguise.

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