We were honored when a senior executive for Oklahoma’s largest credit union asked us to create the logo and website for his out-of-suit-and-tie identity.

It might be difficult to imagine that Matthew Stratton, senior vice president of marketing for Tinker Federal Credit Union (servicing over 180,000 members through 17 branches), would have time to do much else. However, the hundreds who have experienced Matt’s entertaining performances will attest that this executive is a talented, witty and humorous singer-songwriter-speaker.

Hester Designs assessed Matt’s performance persona to develop his visual identity. Matt’s acoustic songwriting is a staple of his performances, so we integrated his name into that feature for a stylized and contemporary logo. The website further captures Matt’s talent through photos and video, and it showcases the multiple facets of his programs.

New engagements are always popping up for Matt. To help him keep his information fresh and timely, we gave Matt power to control updates to the text and photos on his site. This content management privilege lets Matt personally post news the minute it’s available.

If you haven’t had the opportunity to see Matt live, visit his site to view upcoming show dates, video highlights, or ask him to entertain at your next corporate event. And be sure to check his blog for a perspective-shifting essay about a failed diplomatic attempt on an airplane that may inspire you to revive your inner child.

Matthew Stratton has spent the past decade entertaining audiences ranging from a dozen or so people in living room concerts to crowds of several hundred at corporate events and conferences. Visit matthewstratton.com