http://www.hesterdesigns.com/2010/03/10/assumptions-advertising-don%e2%80%99t-mix/ Images + Words + Ideas™ Mon, 15 Mar 2010 09:24:06 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.hesterdesigns.com/2010/03/10/assumptions-advertising-don%e2%80%99t-mix/comment-page-1/#comment-44 Stewart Law Wed, 10 Mar 2010 16:25:39 +0000 http://www.hesterdesigns.com/?p=630#comment-44 These are all great points to consider when developing a new ad campaign. Being a researcher, I especially appreciate the last one. Proper survey design is crucial to getting accurate data. If the questions are leading or biased, or if you are talking to the wrong people, then the data will be worthless. These are all great points to consider when developing a new ad campaign. Being a researcher, I especially appreciate the last one. Proper survey design is crucial to getting accurate data. If the questions are leading or biased, or if you are talking to the wrong people, then the data will be worthless.

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