Red Bull Fight with Flight BMX Flatland Contest

February 12, 2010 in Branding, Marketing, Our Blog 1 Comment

Red Bull is known for their support in all things extreme. What makes them successful is the consistent support of unique sub-cultures. They create brand advocates where no other company dares to go. Red Bull hosts “Fight with Flight,” a BMX Flatland contest. When developing a brand or marketing strategy, look for unique opportunities. The more refined target audience and approach, the better success you will have.

Never heard of this sport? It all but died out in the mid 90′s but has been kept underground by the best of the best. Check it out…

Want to effectively develop brand advocates for your company? Go where you never thought you should. – Jeff