Social Network Signal Strength
We do a lot of corporate projects based in Social Media, whether it’s teaching clients new techniques, developing a strategy for a company, or just simply installing a web tool for clients to use. Usually along with the request, you can detect a slight panic, and the mindset of ”I need to build a large social network.”
A friend of mind just added 1,500 Facebook fans to the in a the last 30 days by hosting a promotion. Maybe we should do something similar. — real quote from client
Truth be told, this number is meaningless.
Remember the old web site counter you used to see at the bottom of every home page? Your hit count could have been in the millions, but everybody knows this did not translate to the number of customers you acquired. People that jump on a promotion may not be around long for the rest of the story.
Companies should ask the following questions:
- Are we building a network of important resources and contacts that can benefit from this connection?
- Can we effectively listen to our network and respond in a reasonable time? Listening is the most overlooked part of corporate Social Networking.
- Are we providing good information that our network can say is valuable?
Remember, people can dump you as easily as they followed you. Value matters. — Jeff
