Heinz Dip & Squeeze.
In a packaging breakthrough that could influence an entire industry, Heinz has introduced a revamped ketchup packet – the Heinz Dip & Squeeze. The new design allows consumers to use it in two ways: either tear off the tip and squeeze like a traditional packet, or peel back the entire lid to dip. It also holds a whopping three times as much ketchup as the old packet, meaning less post consumer waste.
The new Dip & Squeeze is the first packet makeover in 42 years for the food service industry. The new packaging will be released in March and will be available at in quick service restaurants by the end of the year. — Kelly
