Heinz Dip & Squeeze.
In a packaging breakthrough that could influence an entire industry, Heinz has introduced a revamped ketchup packet – the Heinz Dip & Squeeze. The new design allows consumers to use it in two ways: either tear off the tip and squeeze like a traditional packet, or peel back the entire lid to dip. It also holds a whopping three times as much ketchup as the old packet, meaning less post consumer waste.
The new Dip & Squeeze is the first packet makeover in 42 years for the food service industry. The new packaging will be released in March and will be available at in quick service restaurants by the end of the year. — Kelly
Monopoly Boards Go Circular.
For it’s 75th anniversary Monopoly is going circular. At least their boards are. They’re also making the switch over to credit cards from of the colored currency so many of us grew up playing with (and inevitably losing).
I get what they’re trying to do. Updating the game to match the times and all. But I have to ask myself, is it really a good idea to promote credit in the face of the financial crisis we’re in the midst of? I also can’t quite shake the feeling that it’s going to turn out out to be another New Coke situation. And we all remember how that one ended, right?
Luckily, Monopoly is being and bit smarter and continuing to offer both game designs once the round board rolls out this fall. True purists of the game can continue to whittle away the hours with their traditional boards and paper, while a younger generation can latch onto the latest and greatest. Sound like everyone may be a winner in the end. — Kelly
